Take a guess!!!
If I had to guess then it would have mostly been on the lines of Nirma or some product of HUL like Lux or Lifebuoy etc. But, according to the BrandAsset Valuator Survey by Young & Rubicam for Forbes.com, the most trusted local brand in India is Good Knight. 
Yes, I have typed it correctly. It is the mosquito repellant which is a joint venture between Godrej and Sara Lee. Maybe people are using Good Knight or at least hearing about it a lot more due to the mosquito menace which exists in most parts of India.
Here is the article and the presentation. Check out the trusted brands in other countries.
P.S: It isn’t very clear if the survey was directed at local brands only. The usual suspects like Coca Cola, Gillette, Toyota etc are missing.
Technorati Tags: Brands, India, Good Knight, Forbes
Filed under: General
Hi Aramki,
I have one doubt. If you notice, the size of Good Knight reffill pack are of same size (for 60 days and 90 days). Though I used both to confirm both gave me the same value (60 days*8 hours). But prices are different. Do you have different view?
Debashis