Hutchison-Essar will be called Vodafone Essar from now on. The company will start selling products under services under the Vodafone brand soon.
Under the agreement between Vodafone and the Essar group, Vodafone retains operational control while the Ruias would have representation
at the board level according to their 33% equity.
Hutch Pug Survives
In another development, Vodafone CEO Arun Sarin announced that the Pug would continue in the Vodafone advertisements also. (at least for sometime)
“The dog will follow Vodafone’s network too (in advertisements),” Vodafone CEO Arun Sarin said when asked if the famous Pug will remain with the company. [Source]
In an article in Rediff a few weeks back it was argued that the Pug must be discontinued as the mascot. So, maybe this is a stop-gap arrangement to ensure that the brand awareness that has been built all these years is not lost. But, with time Vodafone will discontinue using the Pug and shift to something else as it has to establish its brand image.
Filed under: Telecom
